Bedrace Gold-Level Sponsor Luther Automotive Group: Wind Up Your Winter Fun at the 2026 Bedrace for Bridging!
Luther Automotive Group is thrilled to be the exclusive Gold-level sponsor for the 2026 Original Mattress Factory Bedrace for Bridging. A nine-year sponsor of the Bedrace, the Luther Auto team encourages local businesses, family, and friends to get outside for the Bedrace for Bridging, Minnesota’s most wildly fun winter fundraiser on February 28, 2026 at Buck Hill in Burnsville.
Luther Auto’s Community Engagement Director Matt Oquist plays a vital role in cultivating Luther Auto’s partnership with Bridging and coordinating the local, family-owned organization’s sponsorship of the Bedrace.
“The Bedrace is a great time! When winter is winding down, you have a great opportunity to get outside with the community, dress up in costumes, and race down the tubing hill! You’ll enjoy team bonding with your small group and the community of hundreds of spectators hanging out and cheering on the Bedrace teams. You might see someone you know from a local business or a family you know from your kids’ sports team.”
Luther Auto is committed to the community and Bridging’s important mission alongside individuals and families as they transition to housing stability.
“Bridging is a worthy cause that helps our community by furnishing homes. A home is not just a room with four walls. Bridging provides what everyone needs for stability and comfort, from the silverware to the sheets, and the couch and chairs to the beds, so kids can sleep well, learn, and grow.”
Luther Auto’s 45 dealerships and automotive-related businesses support Bridging’s mission in multiple ways: sponsoring and attending the Bedrace and Gala for Bridging, donating furniture, and sponsoring dresser builds, one of Bridging’s many group volunteer projects.
The organization’s strong partnership and Gold-level Bedrace sponsorship help Bridging strive toward its vision that everyone lives in a furnished home. Tremendous community fundraising for the Bedrace has raised nearly $2 million in the last 25 years to help Bridging.
There are so many ways to participate in the 2026 Bedrace! Bridging champion Luther Auto encourages businesses and the community to join in the fun at the Bedrace and fundraise BIG for the event!
“Get out to the Bedrace! If your employer is sponsoring or your coworkers are racing, you won’t want to miss out. Come out and cheer them on. You’ll experience the fun and share stories like who made it down the hill the fastest to who stayed on the mattress, all while enjoying a hot chocolate or beer at Surly. You won’t want to miss out on the memories.”
“We all share the road. The resources we give to Bridging stay local and help people in the Twin Cities. Every dollar makes a big difference.”
Look for Luther Auto’s Bedracing teams on the slopes of Buck Hill on February 28!
